When it comes to real estate marketing, most Realtors must feel like there is nothing new they can try in order to attract buyers and sellers. Sending out recipes and calendars are just 2 ways they try to earn business.
Websites are essential in today’s market, as most prospective buyers and many sellers will start looking at properties on the internet before they even look at a house or Realtor in real life.
This means that the realtor’s website must be optimized, to get the right volume and quality of traffic. Optimizing a site involved engineering its design and content to higher it’s search engine ranking. Though, you don’t want random stampedes of people to your site. That’s where quality traffic comes into the picture.
The visitors you want are ones who are looking to sell or buy property. That’s where keywords and content come into play. A search engine optimization expert can adapt your site so you will get quality hits.
If a visitor likes your site, you want them to stay there and come back. There are a couple of tricks to keeping visitors on your site:
Make it Simple
Make it easy for visitors to find what they are looking for, and make sure the site loads quickly. Realtor’s sites will have a few pictures, so this might be difficult.
Make it valuable for them
Give visitors what they want. It’s the best way to make them stay, and make them come back. First impressions will be based on the site. If the information is relevant and useful, they trust you more, and are more likely to use your services. You can give tips on getting a home ready, or on making appointments.
Real Estate Marketing has one main objective – generate leads. This means getting visitors’ contact details. You might want to offer to let them know when a home opens up. Some sites even offer a real estate “shopping cart” that can be emailed to spouses, or kept in a file. This is a great way to get an email address – and a genuine lead.
Look at your website from their shoes. If it takes too long to load or is hard to navigate, they’ll get bored and leave. You may even end up hiring a website designer.