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Increase Your Business Cash Flow With Merchant Accounts

Todays Date: August 18, 2017

Merchant accounts allow businesses to accept payment for goods or services via credit cards. They are contracts between an acquiring bank who extends a line of credit to the merchant.

You should know that customers are far more likely to buy from businesses that offer the option to pay with credit cards. Statistics prove that vendors using merchant accounts will see an immediate increase in the number of sales. While the average cash sale is around $9, the average credit card sale is closer to $40.

No matter what type of business you own, the availability of merchant accounts can help your cash flow in several ways. Here are some of the benefits for using merchant accounts:

– Having credit card facilities means customers can purchase right on the spot.

– Merchant account processing fees are frequently lower than check transaction fees.

– Debt collection problems becomes an issue for the bank, not you.

There are obvious and clear benefits to having merchant account facilities in your business. There are also drawbacks that should be examined as well.

– You will need to protect your business against instances of credit card fraud.

– You may need to examine and possibly revise your policies concerning charge-backs and refunds to minimize damages.

– If your business accepts credit cards on your website, be sure to use fraud protection measures to lower the risk of fraud, theft and scams.

Setting Up Merchant Accounts

Setting up a merchant account can be relatively simple. You will need to set up a bank account for your company for the proceeds of any credit card purchases to be credited to. You will also need to lease processing equipment and software that will facilitate transactions.

If you intend to process credit card payments online through your companys website, then youll need to take the extra step of registering with a payment gateway like VirtualNet or CyberCash. Always check that the merchant account software you have will be compatible with your online payment gateway.

Merchant Account Comparisons

Before calling your own bank to ask about merchant accounts, its a good idea to compare the offerings of several different banking institutions, as well as merchant account providers. Fees and charges can vary greatly, so its important to check what are the charges and fees likely per transaction.

An example of fees could include initial start -up costs, monthly equipment lease fees, transaction fees, processing fees and even sales volume costs. Ask your merchant account provider to supply you with a written list of all fees so you can compare with other lenders accurately.

Important Merchant Account Fees and Charges

Many providers will charge some kind of application fee. It can vary from $0, all the way to $100 or more, depending on the lender.

You may also need to purchase your software, which can range in cost around $100, or more. Once this software is installed, its possible you may have to pay a licensing lease on the software, which can range from $20-$50/month. Again, this depends on your lender or merchant account provider.

On top of these, you will incur transaction fees that range between $0.20-$0.50 per transaction. While these don’t sound high, if you process a lot of transactions they can really add up.

Other fees you want to make sure you ask any potential merchant account vendor include charge back fees, statement fees, minimum usage fees, annual fees, account keeping fees and close out fees.

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