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19 Your Guide to an Effective Real Estate Marketing: Direct Mail Copywriting Made Simple

Todays Date: September 19, 2018

How do you make writing real estate postcard marketing materials less stressful? This article discusses one of the most practical advices I can share with you about direct mail copywriting.

The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don’t always say this in the proper order.

You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.

Additionally, be sure to put in some subheads. When you believe you’ve written your copy – and the reasons why your readers should actually become your customers, then print this piece of paper out.

Now take a pair of scissors and cut the document into “paragraph size” pieces. Make sure that each piece you cut contains one – and only one – paragraph on it. (This assumes that you’ve been writing in short bursts of paragraphs all along!)

Next, try to read the document once more. You can now decide if you want to reorder the paragraphs or keep it that way. Make sure though that the entire document is coherent and has a clear information about your offer.

The idea is to put these paragraphs into an order from first to last that will create a complete postcard mailing for you. Once you have every paragraph and subhead in its proper order, rearrange them on your original document in the computer.

No, you’re not quite done yet. Your next step is to re-read this copy again. Decide if you need to create any transitional sentences to make the copy flow better. You may even decide you need to rewrite a sentence or a whole paragraph. You may even decide you need to punch it up some with more action-oriented verbs. A few well placed exclamation points, even a couple of interjections that create excitement.

Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you’ve painlessly and nearly effortlessly, created an effective postcard mailing.

Isn’t this the experience all of us wish to have when working on our real estate marketing campaigns?

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