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Real Estate Staging For Success

Todays Date: November 18, 2018

In today’s economy, a listing realtor should be wary of where to spend marketing dollars. While there are many inexpensive solutions that can be applied in a buyer’s market, strategy is needed when facing a Sellers market. Realistically, home staging and quality photography can make a world of difference.

Over the past few years, the real estate market has changed a great deal. Now, potential clients are going online in search of their homes, and starting with a short list based on what they see in a few photographs. What better reason to present a top quality image to capture that persons attention and imagination. Remember, you only get one chance to make a bad first impression. So a staged home, that looks inviting is imperative.

As a listing agent, it sometimes is difficult to pay up front costs for photography and staging, but remember that in most cases, the costs are actually incurred by the client in the long term. Therefore, putting on that great first impression will ultimately help you market the home faster and more efficiently, as well as showing the home in its best light.

Generally you find that there are 20% of realtors making 80% of the sales – these Realtors get it. They want the most for their clients so they hire home stagers and get professional realty photographs done. Why, because they leave the professionals to do what they are good at, while they go sell more homes. Combining home staging with interior photography is a winning match.

Marketing is always based on a very simple theory that can be applied to any product, so please, don’t forget this:

A home is a product – PERIOD.

Make sure that you have done everything you can to make it look ATTRACTIVE.

Apply the CORRECT MEDIA and FORMAT to ensure that that the product is promoted properly.

Finally, make sure that all your marketing efforts don’t go to waste, make sure you are targetting the correct TARGET AUDIENCE.

If you have any questions on this article, feel free to contact me.

Before you list your next property, be sure to check our prices at portfolio to see if your pictures compare, and how reasonablethis service is.

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